About Me

I listen. I take the time to understand you and your brand. I write for you and your people. I’ll help you build your brand, I’ll help you tell your story. I’ll get you out of trouble. I have years of experience supporting organisations and leaders in local and state government, emergency management and small business.

I have a passion for authentic storytelling, working with organisations, businesses and leaders to develop creative marketing and positioning solutions.

The Official Bits

A degree qualified former journalist, senior strategic adviser and communications manager with extensive experience in State and local government.

I launched and built two new brands during my time within the Victorian government.  I’ve worked with communities, leaders and multiple senior stakeholders in developing and delivering massive change programs and running issues while navigating larger political and media interest.

Now as the Melbourne-based Founder and Director of The Art of Why Communications, I bring a strong partnership approach to brand building, strategic communication planning, content development for storytelling, and issues and reputation management.

I am an options person, a complex problem solver and thrifty Virgo with a strong network providing specialist communication services. I bring this experience and this approach to you through my boutique communications agency, delivering winning outcomes because what matters to you, matters to me.

Find Your Story. Be Your Story. The Art of Why Communications.

Natalie Staaks - About Me
Natalie Staaks - Official Bit