Marketing The Italian Style Difference

Thornbury has a great retail community and Thornbury store Lola Lovely Gifts brings a gorgeous Italian flavor to accessories and clothing. Owner Grazia Cavallin’s own Italian style is reflected in her High Street store, with affordable, quality and slightly edgy clothing and accessories. Most of the clothing in Lola comes from Italy.

Grazia is a self taught jeweller which was her trade in Italy, and she makes some of the fine, unusual and special jewellery pieces in her store. “Hand made jewellery is very personal and intimate.  Every time I travel I want to buy something that is unusual and hand made and I like offering that in Lola,” Grazia says.

“I like to shop and I have a vision of what I like, that is what I try to bring to life in the store. I’m glad I came to Thornbury because there are lots of eclectic people from all over the world here and I like to have something they appreciate, a little bit European and a little unusual.”

Grazia also has a business importing clothing from Italy under the brand Urban Luxury, supplying to stores and boutiques across Australia, New Zealand and Tasmania.

She understands the potential in social media content marketing for both the store and clothing, and the personality and branding differentiation needed for both. Her store’s Instagram account is quintessentially her, where she features in some of the pictures, and her Italian heritage shines through.

Urban Luxury AU’s Instagram account focuses on the beautiful, Italian-made clothes and outfit combinations, delving between the casual cool of the clothing and the easy wear fashion for every woman.

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